Social Media Marketing (SMM) Plan with Pricing
📋 Social Media Marketing Plan
1. Discovery & Strategy Phase
- Audience research (demographics, interests, behaviors)
- Competitor analysis (content, engagement, ad strategy)
- Platform selection (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest, etc.)
- Goal setting & KPIs (followers, engagement rate, leads, conversions)
- Content pillars & brand voice guidelines
Deliverable: SMM Strategy Report & 3-month content calendar draft
2. Content Creation & Scheduling
- Graphic design & branded templates
- Copywriting & hashtag strategy
- Video content (short-form Reels/Stories, long-form if needed)
- Post scheduling with tools (Meta Business
Deliverable: 12–20 posts/month (images, carousels, videos) ready for publishing
3. Community Management
- Responding to comments, messages, and DMs
- Engaging with followers and relevant accounts
- Managing reviews & reputation
Deliverable: Monthly engagement report
4. Paid Advertising (Optional Add-on)
- Campaign planning & ad creatives
- Audience targeting & A/B testing
- Budget allocation & ROI tracking
Deliverable: Monthly Ads performance report
5. Analytics & Reporting
- Monthly performance reports (reach, engagement, growth, conversions)
- Strategy adjustments based on data
⚡ Ad Spend is billed separately (client pays directly to Meta, usually starting at ₹10,000–₹25,000/month minimum). performance marketing
📌 Tips
- Always start with a 2-week testing phase to identify best creatives and audiences.
- Use Conversion API + Pixel to track post-iOS14 events properly. Social media marketing plan
- Bundle Meta Ads as an add-on to your Social Media Management for higher retainers.
💰 Pricing Structure (Sample)
| Plan | Deliverables | Monthly Price (INR) |
|---|---|---|
| Starter | 8 posts/month, 1 platform, basic graphics, monthly report, Canva pro | ₹10,000 – ₹15,000 |
| Growth | 15 posts/month, 2 platforms, branded graphics, basic engagement, monthly report, Canva pro | ₹20,000 – ₹30,000 |
| Pro | 16–20 posts/month, 3 platforms, video + graphics, full community management, monthly report, Canva pro | ₹35,000 – ₹50,000 |
| Premium (with Ads) | All of Pro + paid ads setup & optimization (ad spend separate) Canva pro | ₹50,000 – ₹75,000 |
💡 Optional Add-ons:
- Ad spend budget: starting from ₹10,000/month
- Influencer collaborations
- Blog writing / SEO content
📌 Notes
- Prices vary based on scope, platform count, content volume, and industry niche.
- Offer 3-month and 6-month retainers at a small discount (e.g. 10%) to lock in clients.
- Always include clear KPIs in your contract (engagement growth, follower targets, lead goals).