Social Media Manager

Social Media Manager Strategy & Management Pricing

Social Media Manager Strategy tailored for growing brand presence

Social Media Manager – Job Role

Social Media Manager is responsible for developing, implementing, and managing a brand’s social media strategy to increase online presence, improve marketing efforts, and drive engagement and sales. They create, schedule, and publish content across platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok, ensuring consistency with the brand voice and identity.

Key responsibilities include content planning, graphic coordination, writing captions, community engagement, responding to comments/messages, and analyzing performance metrics. They also monitor trends, competitor activities, and audience behavior to adjust strategies and boost reach.

Strong communication, multitasking, and storytelling skills are essential in this role to build a loyal online community and support overall business growth.

SM Manager Strategy 2025

  1. Goals & Objectives

Start with clear, measurable goals:

Increase brand awareness

Drive website traffic

Generate leads/sales

Build community engagement

Provide customer support

  1. Audience Research

Understand your target audience:

Demographics (age, gender, location)

Interests, behaviors, pain points

Platforms they use most

Tools: Meta Audience Insights, Google Analytics, surveys

  1. Platform Selection, Social Media Manager

Focus on platforms where your audience is most active:

Instagram/Facebook: Visuals, stories, ads

LinkedIn: B2B marketing, professional content

Twitter/X: News, trends, direct engagement

YouTube: Tutorials, behind-the-scenes, long-form

TikTok: Short, creative video for younger audience

  1. Content Strategy

Use the 80/20 rule:
80% value (educational, entertaining, engaging)
20% promotional

Content Types:

Educational posts (how-tos, tips)

Behind-the-scenes

User-generated content

Testimonials

Polls & questions

Memes & trending content

Product demos or launches

Content Calendar: Social Media Manager
Use scheduling tools (Buffer, Later, Hootsuite)

  1. Branding Guidelines

Consistent color palette, fonts, voice & tone

Visual templates (Canva, Adobe Express)

Hashtag strategy (branded + trending)

  1. Community Engagement

Respond to comments & messages promptly

Like, comment & share UGC

Run contests or giveaways Course

Collaborate with micro-influencers

  1. Analytics & Reporting

Track KPIs:

Reach, impressions

Engagement rate

Follower growth

Click-through rate

Conversion rate

Tools: Meta Insights, Instagram Analytics, LinkedIn Analytics, Google Analytics

  1. Paid Advertising Strategy

Use retargeting ads for conversions

A/B test creatives and copy

Create lookalike audiences

  1. Crisis Management Plan

Assign roles for fast response

Pre-approve generic responses

Escalate sensitive issues properly

  1. Regular Strategy Review

Monthly reports & reviews

Adapt to new platform features & trends

✅ Social Media Management Plan

1. Strategy Development

  • Identify target audience
  • Define goals (engagement, traffic, leads, sales)
  • Select appropriate platforms
  • Competitor analysis
  • Hashtag and trend research

2. Content Creation

  • Monthly content calendar
  • Graphic design (Canva/Photoshop)
  • Reels, carousels, stories, videos
  • Captions with CTAs and hashtags
  • Brand consistency in tone and visuals

3. Scheduling & Publishing

  • Pre-scheduled posts using tools like Buffer, Later, or Meta Suite
  • Optimal timing based on audience behavior

4. Engagement & Community Management

  • Replying to comments and DMs
  • Monitoring brand mentions and relevant hashtags
  • Interacting with followers and niche pages

5. Analytics & Reporting

  • Monthly performance reports
  • Insights on reach, engagement, followers, and top-performing content
  • Recommendations for improvement

💰 Social Media Management Pricing Table

PackageStarter PlanGrowth PlanPro Plan
Platforms1 Platform2 Platforms3–4 Platforms
Posts/Week356–7
Stories3/week5/weekDaily
Reels/Shorts1/month2/month4/month
Community Management✖✔ (Basic)✔ (Full)
Content Calendar✔✔✔
ReportingMonthly (Basic)Monthly (Detailed)Weekly & Monthly (Full)
Ad Management✖✖✔ (1 Campaign Included)
Price (Monthly)₹4,999 / $60₹9,999 / $120₹14,999+ / $180+

Custom packages available for Content creators, doctors, salons, lawyers, artists, and local businesses etc

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