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✅ SEO & Google Ads MCQ Quiz (20 Questions)

Correct answers are marked with (✔)

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SEO – 10 MCQs

1. What is the main goal of SEO?

A. To increase website bounce rate
B. To improve visibility on search engines ✔
C. To decrease website loading speed
D. To increase email subscribers

2. Which is an example of On-Page SEO?

A. Backlinks
B. Guest posts
C. Optimizing title and meta description ✔
D. Social media sharing

3. Which Google tool helps you monitor website performance?

A. Google Trends
B. Google Search Console ✔
C. Google Maps
D. Google Chat

4. What is a backlink?

A. A link to your social media account
B. A link from your site to another
C. A link from another site to yours ✔
D. A link inside a PDF

5. What is keyword density?

A. Number of images on page
B. Percentage of times a keyword appears in content ✔
C. Speed of website
D. Number of external links

6. Which tag is important for SEO?

A. <img>
B. <title> ✔
C. <br>
D. <video>

7. What does “keyword stuffing” mean?

A. Using synonyms
B. Adding too many keywords unnaturally ✔
C. Using long-tail keywords only
D. Writing long articles

8. What is schema markup used for?

A. Adding images
B. Adding HTML structure
C. Enhancing rich results in Google ✔
D. Improving website hosting

9. Which factor affects website ranking?

A. Background color
B. Mobile-friendliness ✔
C. Font style
D. Number of pages

10. What is a sitemap?

A. Map of users
B. File showing all pages on your website ✔
C. Image directory
D. Keyword report

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✅ Google Ads – 10 MCQs

11. What does Google Ads primarily use for targeting?

A. TV signals
B. User search intent ✔
C. Phone contacts
D. SMS

12. CPC stands for:

A. Cost per Campaign
B. Click per Conversion
C. Cost per Click ✔
D. Conversion per Click

13. Which affects Quality Score?

A. Background music on website
B. Ad relevance ✔
C. Domain age
D. Social media followers

14. What is CTR?

A. Click Through Rate ✔
B. Conversion Tracking Report
C. Cost Tracking Rate
D. Customer Traffic Ratio

15. Which campaign type shows text ads on Google Search?

A. Shopping
B. Display
C. Search ✔
D. Video

16. What is a Negative Keyword?

A. Keyword with low search volume
B. Keyword to avoid showing ads ✔
C. Keyword with high CPC
D. Keyword in competitor ads

17. Remarketing helps you target:

A. New visitors
B. People who already visited your website ✔
C. Offline users
D. Competitors

18. What is a conversion?

A. Website visit
B. Page scroll
C. Desired action like sale or signup ✔
D. Bounce rate

19. What is Ad Rank?

A. Ranking of SEO keywords
B. Position of organic result
C. Value determining ad position ✔
D. Number of clicks

20. What helps reduce CPC?

A. Low-quality score
B. Irrelevant ads
C. Poor landing page
D. High Quality Score ✔

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